Social Media Marketing

Integrate your business with Social Media Marketing

Social media marketing is now becoming the most important and easy tool of marketing. Social marketing is a platform of promoting the goods and services of the company. We know that more than half of population is connected with internet therefore it is easy to market product and services through social media. Even the companies analyze their success, growth and progress report. Companies can easily contact to their potential customer, clients, potential dealer, stakeholder and other general public through social media. Even it can provide different information related to its products and services to their customer and others.

Let’s discuss the benefits of social media marketing:

  • As we know, our business gets success if we are familiar with our customer. And social media plays very significant role to know our customer and their need and through social media we can provide information to our customer regarding their needs.
  • In previous time, it is a great challenge for a business to reach their customer in a limited time period this challenge become a great barrier for the progress of the business. But with the help of social media, businessman is easily reaching to their customer with their ideas, content and offer in limited or very short period of time at very less effort.
  • Social media leads to enhance the growth of company/business: Regular interaction in social media leads to increase followers of your brand and this will help you to gain new customer. And generate good impression in them. And if you are putting a valuable information or content in social media, people like to share it and it also generate new readers .
  • Social media marketing enhance the SEO ranking, as writing blog is not enough the presence in social media helps a large in improving the ranking of company, when you put content related to your companies keyword, social media sends the brand signal to the search engine this will helps to improve ranking of SEO of the company.
  • Social media marketing helps to cut the cost of marketing through newspaper, pamphlets, posters etc. Sharing of content in twitter, facebook, and other social media is fully free of cost and it will also reach to the potential buyer. Even minimize the efforts too.

Therefore, we can say that social media marketing is essence for the growth of business.

Significance of website

What do you think are websites are important for our business or not? Is it promoting our business? Here are some points that make us clear that why website are very significant for our business.

  1. To enhance market share: In today’s era more than half of population is connected with internet. And people use to search the product and services online to increase their knowledge about the company and its goods and services. In this busy world even they try to purchase the product online. Therefore, if a company doesn’t have its website then it is losing a large part of customer.
  2.  Increase the goodwill of business: Whenever you are introducing your business to a highly reputed firm the manager ask for your website even if you are applying for a loan in bank, the bank manager ask for your website. If you have a website it definitely uplifts your business value.

  3.  Aware customer: Through website you can make your customer aware about your product, services, offers or policies.
  4.  Online promotion: Companies spend lot of money and efforts in promoting their business through newspaper, pamphlets, brochure etc but if you have website you can skip this expense by publishing information in your website and your potential customer will find it out.
  5.  Works 24X7: Website are always available all the time (24 hrs.) round the year for your customer even beyond the boundaries of your country.
  6.  To maintain relationship with customer/client: You can provide new offers, discount, and other relevant information to your customer with the help of blog or feed. And can clear their confusion by providing frequently asked question.
  7.  Works as marketing agent: Website plays a significant role as a marketer; it helps to attract other businesses and customer toward your business.
  8.  Provide email address: having a website may provide a professional email address. That looks attractive and easy to learn eg. .
  9.  Enhance credibility: Is this is difficult for you to convince your customer so the website helps you as an evidence to make them feel reality and websites provide a reason to customer that why they should trust you.
  10.  Built impression: Websites built impression among your customer about the company. It makes them feel that your company is so reputed and successful then it really be.
  11.  Improve customer services: It helps to improve customer services, by providing them a bunch of knowledge about the product, frequently asked question, blogging and through live chat they get immediate response of their problem.
  12.  Works as remainder: Website work as a remainder of your business goals as whenever you are checking or revising your content you revisit your business goals.